Advertising Age, an important advertising magazine in America, printed Positioning Era in 1972 written by Al Ries and Jack Trout, which declared the arrival of positioning”. The picture essentially expresses a method a consumer thinks about the brand and the feelings when the consumer thinks about it the brand arouses. On the basis of these features, which the consumer associates with the brand, the business can build a competitive advantage for the brand.
The consumers interpret all information that is got and form a subjective perception of its impression or the brand. In these four steps, the main task of brand placement” is to have brand value and the brand recognition content orientation communications communicate with the target consumers. It's quite simple; the essence of brand management is always to join your own opinion about yourself and other people's opinions about you . Views of Brand recognition is a man sees himself, brand positioning is how this individual describes himself and brand awareness is how this individual is looked at by others. Its brand image is built by a business through commerce communicating with its consumers. In the thoughts of consumers, a brand will be established, when this really is completed or the knowledge about a certain symbol has fundamentally transformed. Many people are confused about the relationship between branding positioning and ” ” as well, it is because they confuse branding” itself with brand development and control measures.
The picture fundamentally expresses a method a consumer thinks positioning of your brand when the consumer thinks about it the brand arouses. On the basis of these features, which the consumer associates with the brand, the firm can build a competitive advantage for its brand.